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Brand Strategy
Brand Concept
The core concept and positioning of your brand.
Design Principles
The guiding principles for various brand applications.
Visual Identity
Logotype
Logotype is the most important element of your corporate identity.
Typography
Proper typographic guidelines are essential to the visual identity and ensure uniform communication style accross touchpoints.
Colour
Your brand’s colour pallette is one of the most powerful and recognisable assets of your visual identity.
Imagery
The power of visual imagery can articulate your brand qualities in a distinct and unified way.
Elements
Iconography, infographics, patterns and other supporting elements that carry your brand DNA.
Brand
Applications
Print Collateral
Business card
Poster
Roll up
And more …
Social Media
Avatars
Cover image
Post template
Story template
And more …
Templates
Document
Newsletter
Presentation
Email footer
And more …
Branded Items
Notebook
Pen
Totebag
Box
Phone case
And more …
Digital Channels
Landingpage design
App design
And more …
Callista
Outstanding Business Software
Callista is a one stop shop for technical and business development needs. We helped them quickly refresh their brand through the RBS process. Utilising their updated brand helped Callista significantly grow their quarter on quarter earnings only shortly after applying the new designs.
