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Branding for Startups
Remote Brand Sprint1 (RBS) is something startup founders have been asking us over the years — a focused process designed to quickly launch quality brand tools to start building the brand driving your business success.
Branding is Gardening. Brands are not launched. They grow over time. As the branding expert Marty Neumeier fittingly states: It's not what you say it (your company, product, service) is. It's what they (the client) says it is. In his book The Brand Gap, he defines brand this way: “A brand is a person’s gut feeling about a product, service, or organization”.2 In this sense, we at RBS believe, branding is a lot like gardening. You can't just produce a perfect plant but you can plant the seeds. We can provide you the seeds. And as the ancient Chinese proverb goes: the best time to plant a tree was 20 years ago. The second best time is now. You reap what you sow.
Fake It Till You Make It. Brands can't be launched. However, having a convincing visual identity and solid brand principles is one of the most effective ways to show real progress. Whether it’s gaining the trust of your customers or landing the next round of investment. Functioning visual communication materialises your future vision for others. Effective branding makes you seem bigger, better, smarter than you currently are.
Minimum Viable Brand. When starting out, you don't need to over do it with expensive consulting gigs, yielding fancy looking brand manuals. You don’t need all that fluff. Fast moving technology companies need to get the brand toolbox they actually use and start growing fast. By focusing on only the most significant aspects, and skipping everything which can be added later, we are able to offer you a revolutionary branding service. It’s insanely fast. The investment is just a fraction of the budget and without compromising on the quality of the output.
Speed is a Feature. As a startup you need to move fast. That’s why we created the Remote Design Sprint. Focused engagements oftentimes yield superior results in comparison to months of work. As a startup you probably know that a small group of experts deployed on a narrow problem can yield amazing results.
Designed for Founders. Most members of our team have founded startups or helped design digital products themselves. We know how hard it is to start something. We also know what are the common pitfalls and how to best help your startup with its branding challenges.
Sounds interesting? Book a free 1hr workshop.
- remotebrandsprint.com
- Neumeier, Marty. The Brand Gap. New Riders, 2006.
